First contact with customers

Know who you are writing to first

A good message does not start with a polished template. It needs a suitable customer, a clear reason for contact and an offer that can be explained in a few words.

What I prepare

• the first email or other message;
• 2–3 short follow-ups;
• versions for people in different roles;
• questions for the first conversation;
• a table for replies and next tasks.

Start with a small group. The replies show whether people understand the message and the reason for contact.

I do not guarantee meetings or sales. The result depends on the list, offer, sender reputation and quality of the follow-up work.